WATCH: Florence and The Machine - Never Let Me Go (Music Video)
British indie/pop act Florence and the Machine have premiered the music video for "Never Let Me Go", the fourth single lifted from the band's latest album "Ceremonials" which so far has achieved the gold certification in the US exceeding the 500,000 units sold, and has gone platinum in the UK selling over 300,000 copies. Not bad! The new single "Never Let Me Go" was produced by Adele collaborator Paul Epworth and when describing the new song Florence Welch told in an interview; "The gospel thing comes from my obsession with hymns. I'm drawn to anything that has a hymnal quality, be it Spiritualized or dusty old albums by Georgian choirs". As for the newly-premiered "Never Let Me Go" visual, it sees frontwoman Florence Welch in a black outfit - kinda looking like a mourner - on her way to meet a boy in the middle of a ice hockey field, all in all dark/gloomy atmosphere, but the 'joy' ends pretty fast, cause suddenly Florence starts getting covered in black gooey substance. It's all very weird (did the dude die?)...the song knocks though!
What do YOU think of the music video/song?
