Travie McCoy's promotional strategy really puzzles me - After conquering several charts worldwide with his summer hit "Billionaire" last year, Travie McCoy failed to continue a smart single release path - Back in September 2010 McCoy premiered the music video for "We'll Be Alright", making it clear that it would be his next single, but then the following month he shocked everyone premiering a new music video, but for the song "Need You" this time. In the end, the latter became the official follow-up to "Billionaire", but since the promo campaign was a mess "Need You" flopped in the States.
However, it seems Travie's management doesn't want to let the "Lazarus" project die yet and have decided to recover "We'll Be Alright" as a single. The The Smeezingtons-produced track went for radio adds in the US on January 25th and Mr McCoy has started this week the TV promotion. His first stop was at 'The Ellen DeGeneres Show' on Monday. Check out his performance the video above. I liked!
World Premiere! The Chainsmokers & Coldplay - "Something Just Like This": Full Audio + ReviewPopular Post
Lana Del Rey - "Love": Music Video Premiere!Popular Post
World Premiere! Zedd & Alessia Cara - "Stay": Full Audio + Review4 hours ago
World Premiere! Enrique Iglesias - "Subeme La Radio": Full Audio + Review4 hours ago
World Premiere! Meghan Trainor - "I'm A Lady": Full Audio + Review5 hours ago
World Premiere! Jason Derulo & Nicki Minaj - "Swalla": Full Audio + Review6 hours ago
Dua Lipa - "Thinking 'Bout You": Music Video Premiere!9 hours ago
Ed Sheeran Stuns With Little Mix "Touch" Acoustic Cover On BBC Live Lounge: Watch2 days ago
Katy Perry - "Chained To The Rhythm": Music Video Premiere!2 days ago