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Shawn Mendes Premieres Goosebumps-Giving Music Video For Ballad “Ruin”: Watch Now!

shawn mendes ruin video
shawn mendes ruin video premiere

Can Shawn Mendes give us his new album already? I’m seriously dying here. September seems too far away!

Why am I so anxious? Because the Canadian singer dropped a music video for his ballad “Ruin” today (July 19) on VEVO and it has pierced through my soul.

“Ruin”, an emotional acoustic slow jam where Shawn tells his love interest that he’s still fighting for her even though she already has a boyfriend (“And I'm not tryna ruin your happiness / But darling, don't you know that I'm the only one for you?”), was released earlier this month as the very first countdown single from Shawn’s upcoming sophomore album “Illuminate”. Apparently Shawn and his label want to keep building hype for “Ruin” because they think it has the potential to perform even better on the digital sales charts but it needed a tiny “push” (a supporting music video)? Or perhaps they’re considering the ballad as the follow-up single to “Treat You Better”?. OK, I may be reading too much into it, but it’s just that I’m so excited about Shawn’s new era! And because “Ruin” and its newly-premiered music video are so good too obviously.

The music video for “Ruin” is in black and white and it shows Shawn Mendes belting his “Illuminate” ballad in an empty arena - where he would later perform an actual concert I assume.

Shawn’s intense facial expressions, his body language, and the camera work, it all made a perfect combination. I was really able to feel the POWER of “Ruin” in this simple yet very effective music video. I was moved by the overall execution.

I totally wouldn’t mind if “Ruin” does indeed get picked as Shawn’s next single, y’all! What a song!

What do you think of the video?

By on July 19, 2016
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