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Rita Ora - "I Will Never Let You Down" [Music Video]

In the morning Rita Ora debuted the audio of new single "I Will Never Let you Down", and now in the afternoon, she releases the music for the Calvin Harris-produced 'uptempo love song' on VEVO. Do not miss the low-budget visual... click 'play' above!

Rita Ora will release this Spring/Summer her sophomore studio album. Her 2010 debut "Ora" was certified platinum in the UK, for sales over 300,000 units.

rita ora let you down video

In my review of "I Will Never Let you Down" I said the song was 'good...', definitely a 'grower', but that I expected far more from Rita and Calvin's first collaboration. So, although I can totally 'tolerate' Rita's new single, the music video is another story. Rita's Jay-Z's 'other pretty girl' after Rihanna, and he's supposedly taking close care of her second project, so I just CANNOT comprehend how did he authorize this cheap music video.

There's black and white, and color scenes, and a lot of dancing and high fashion. Rita - at times with short and long hair, and two dancers, sporting ponytail 'dos, will strut and execute choreographies in a hallway and in the streets. That's it. It' boring...

What do you think of the video?

rita ora i will never let you down music video
By on March 31, 2014
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