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Florence and the Machine Tease Comeback: 'How Big How Blue How Beautiful' Promo Video Unveiled

florence and the machine how big how blue how beautiful

The new Florence + The Machine era is about to begin.

We already know Florence Welch’s new single is titled “What Kind of Man” and that Republic Records plan to release it any day now. However, in the meantime, the British act is having fun teasing fans. Below watch the promotional video for a song called ‘How Big How Blue How Beautiful’ which Ms. Florence premiered via VEVO this morning (Feb. 10):

No doubt ‘How Big How Blue How Beautiful’ will be the intro track on Florence + The Machine’s upcoming third studio album. It just ‘screams’ ‘intro song’ so much.

We don’t get much singing, just Florence repeating ‘how big’, ‘how blue’ and ‘how beautiful’ over and over again but we do get a glimpse of what COULD BE the sound from Ms. Welch’s forthcoming LP. ‘How Big How Blue How Beautiful’ features an orchestra sound with a ‘minimalist’ feel. It certainly suits Florence’s beautiful vocals!

By the way, who else got Sia vibes from the promo video? I seriously thought Maddie was going to pop out any second!

Thoughts?

florence and the machine how big how blue how beautiful video
By on February 10, 2015
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