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Coldplay - "Up & Up" [Music Video Premiere!]

coldplay up and up video
coldplay up and up video premiere

This became one of my immediate favorites during my first listen of Coldplay's "A Head Full of Dreams", so no surprise here that it's been given the single treatment.

That's right! The chill rock song "Up & Up", co-written by Guy Berryman, Jonny Buckland, Will Champion and Chris Martin, is now the third official single from the British band's seventh studio album that was released in stores last year. Woot!

The music video, co-directed by Vania Heymann and Gal Muggia, was world premiered on Coldplay's official YouTube page on Monday, May 16th.

Taken from the official press release:

"The video is a poignant, surrealist montage that alludes to contemporary issues. It also features racehorses galloping on water and a popcorn-spouting volcano."

What a trippy video!

Doesn't it feel like something you'd see in a contemporary art museum, huh?

What do you think of the video?

By on May 16, 2016
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