Cheryl - "I Don't Care" [Music Video]

cheryl i dont care

Can someone please tell Cheryl summer is over? The British singer released today (Oct. 3) on VEVO the music video for her new single "I Don't Care" - whose audio she had radio premiered just two days ago. The disappointing and very dull 80's dance song is the secpmd single from Cheryl's (no longer Cole) upcoming album "Only Human" (Nov. 24).

The summery clip - which probably had the lowest Cheryl music video budget ever - was shot in the summer of 2014 in Marbella, Spain. In it, we see the beautiful Geordie chanteuse walking by the beach, sunbathing with her girlfriends on a yacht and feeling like the queen of the world at the top of a mountain.

cheryl sad in marbella

Oh my. The song is awful and so is the video. This Cheryl "Only Human" era is shaping up to be her worst ever. I kind of liked "Crazy Stupid Love" with Tinie, but "I Don't Care" is just... no comments. The message of the song probably means a lot to Cheryl - she is now married and loving life again - but that can't hide the fact the single is super weak.

cheryl i dont care video

What do you think of the video?

By on October 3, 2014
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