Watch Beyoncé ‘Sell’ Her New Sportswear Brand “Ivy Park” In Dramatic Commercial!
New Beyoncé!? Yeah, but not new music, new news!
The R&B superstar world premiered a commercial in support of her new fashion line "Ivy Park", a sports line that will be exclusively distributed by Topshop, Nordstrom and Zalando, today (March 31) on YouTube.
From an official press release:
"The collection will encompass clothing, footwear and accessories across dance, fitness and sports categories. It will have technical performance characteristics as well as an ath-leisure side, targeting women who go to yoga or the health club, as well as those who just want to look as if they do.
The empowering collection 'Ivy Park' will offer products for all women of all body types, all sizes, and all price-points. The collection has been designed with strength, wellness and health in mind; Aiming to celebrate physical and mental health and well-being. 'Ivy Park' will encourage women to make sport an everyday part of their lives, leading them to feel good about their bodies inside and out."
Still have doubts on the concept and back story of "Ivy Park"? Let Beyoncé do the clarifying herself. Watch her new commercial below:
I love me some Beyoncé but isn't this a bit too dramatic? It's just a sports line, lol.
Anyhow! No doubt all the clothes and accessories from this debut collection will sell like hotcakes. The selling power of Beyoncé is undeniable!
By the way, me hopes that the next commercial for the "Ivy Park" line features a new Beyoncé song or something. I am literally dying of anticipation for her next studio album. When is she freaking dropping it!?
Thoughts?
