Video Premiere: Justin Bieber - "Company"
And here you have it Beliebers, the “Company” music video.
As Justin Bieber announced in the teaser posted on Twitter last night, the full music video for his new “Purpose” single “Company” was world premiered today (June 8) on VEVO. The visual for the fan-favorite song is a mixed of behind the scenes, tour, documentary, and holidays footage. Is this simple and low-budget treatment due to the fact Justin is on tour right now? Most likely! He usually brings it when it comes to his music videos, so presenting this unoriginal thing must be because he didn’t actually have off-tour time to shoot a proper music video. Sucks ‘cause a song like “Company” totally deserved something amazing and VMA-worthy.
What things can we see in the video? More footage of Justin’s trip to Iceland, him allegedly recording “Company” in the studio, behind the scenes to his “Calvin Klein Underwear” photoshoot or JB kicking it with his dear friend, professional boxer Floyd Mayweather. What’s the message Selena Gomez’s ex wants to convey in his new video? That apparently he just needs the “company” of his friends, family, and fans to be happy. Aw. Are you sure, though, we can include your fans in that list, Justin?