Rihanna Teases “Kiss It Better” Video [Pics] / Doing A Dual Single Release For “ANTI” Next! [Covers Revealed]
Rihanna is going to do it again.
The Barbados singer is about to do a dual single release again. Just like she did in the days of “Unapologetic” when she released the singles “Stay” and “Pour It Up” at the same time on radio, Rihanna will release this Wednesday morning, March 30th, 2016, at 7 AM (EST) the new “ANTI” singles “Kiss It Better” and “Needed Me” simultaneously on US radio. The song “Kiss It Better” will be serviced to pop radio while “Needed Me” will go to urban.
Is this a good idea? Considering the success that both “Stay” and “Pour It Up” achieved back in the day, hell yeah! The only thing that saddens me is that “Needed Me” might get marginalized a bit, as it MIGHT not get an official music video until very late this year - in theory. What happened three years ago? That the “urban” single “Pour It Up” had to wait over 6 months to get its music video released! - something that clearly damaged its chart performance - although that may have been a “strategy” by Rihanna’s label to focus the spotlight on “the real single” “Stay”.
What you see at the top are the official covers of “Kiss It Better” and “Needed Me”.
#KISSITBETTER and #NEEDEDME will both be serviced to radio tomorrow
— Rihanna (@rihanna) March 29, 2016
morning at 7am EST. #ANTI ?????????? pic.twitter.com/vCDb4FDgvk
“Kiss It Better” (the pop single) will have its music video premiered this coming Thursday, March 31st (TOMORROW!) at noon (EST) on VEVO. Rihanna shared a few screen shots of the music video on her socials. Check them out below! (They feature Rihanna having fun under her sheer sheets! SEXY VIDEO COMING!).
Ugh. I really hope we don’t have to wait too long to see the “Needed Me” video.
#KISSITBETTERVIDEO #THURSDAY #NOON on VEVO! pic.twitter.com/suzH3RAWPz
— Rihanna (@rihanna) March 30, 2016
So excited for tomorrow to come! I love “Kiss It Better” and I’m certain the video will not disappoint.
With respect to the dual single release situation, if Rihanna succeeds with this strategy and makes “Kiss It Better” and “Needed Me” real smash hits, the “ANTI” haters are going to look super stupid.
Thoughts?
UPDATE: Rihanna's posted a snippet of the "KIB" video on YouTube!!!