Rihanna premiered just moments ago (February 1st) via VEVO the music video for "S&M", the official third single lifted from our red-haired vixen's latest studio album "Loud" - The Stargate-produced track has peaked thus far at #53 on the Hot 100 and it's of course on its way up! This is certified Top 10 material for Riri. The "S&M" music video was directed by Melina Matsoukas (who had previously directed the clips for Rihanna's previous singles, "Hard", "Rude Boy" and "Rockstar 101".) It's very out there! It does capture though the song's essence, sassy Rihanna, her "sadomasochist relationship" with the press, and the dominatrix who is in love with her "whips and chains". Colorful and fun. BTW, celebrity blogger Perez Hilton makes a....cameo? in the video. Yikes! Anyhow, that Rihanna reign, just won't let up! Enjoy the new visual by the Barbados girl. And get ready for the "Loud" tour which begins this September.