Music Video Premiere: Adele - "Send My Love (To Your New Lover)"

adele send my love video
adele send my love video premiere

Music Video Premiere: Adele - "Send My Love (To Your New Lover)"

Adele world premiered as promised her "Send My Love (To Your New Lover)" music video last night (May 22) during the broadcast of the 2016 Billboard Music Awards - a couple of hours later making its way onto VEVO.

Directed by by Patrick Daughters, the much-anticipated visual sees the legendary diva mother of one wearing a classy-looking flower-patterned long dress as she belts her emotional mid-tempo ballad in a pitch black set and with the Matrix "dodging the bullets without moving my feet" slow-mo effect applied on her all throughout the video.

A VERY "simple" video you can say. Not really sure what happened here. I refuse to believe this is the treatment Adele had in her head for this music video. Maybe she didn't have time amid tour dates to shoot a proper music video (proper as in what she had to offer with the "Hello" visual")? Anyhow, all the emotions she expressed with her stunning face in here kind of saved the "Send My Love (To Your New Lover)" video but still... I was expecting something amazing, and this is just safe, and basic.

"Send My Love (To Your New Lover)", a mid-tempo ballad where Adele wishes her ex good luck with his new love endeavors, is the official third single from the British singer's latest album "25".

What do you think of the video?

By on May 23, 2016
Visited by over 20 million music fans worldwide every month.
Made in New York, Amsterdam & Madrid since 2005 — 2017.