Listen: One Direction's 30 Minute Interview with Scott Mills For BBC Radio 1
Scott Mills caught up with boyband One Direction
immediately after they finished their set at BBC Radio 1's Big Weekend music
festival in
Well-played, BBC Radio 1! They have had this 30-minute interview with One Direction taped and resting on a desktop for four days. What not posting before? We have the intuition that this interview was meant to see the light of day on Tuesday, May 27th, one day after Memorial Day in the U.S when the traffic of the interview would be the most massive. However, the Daily Mail forced a change of plans. The UK paper posted the story of the video of One Direction members Zayn and Louis smoking marijuana in Peru back in April on Tuesday night. BBC Radio 1 had to re-plan things, of course. For their taped interview with One Direction suddenly increased its ‘value’.
They waited one whole day (Wednesday) in order to get the hype up, and this very afternoon (at 2pm UK time and after an intense promotion of the interview release on their socials), BBC Radio 1 played the whole 30-minute interview with One Direction. They obviously don't talk about the 'Peru video' (since it wasn't posted online yet), but BBC Radio 1 got the exclusive of having the first 'One Direction interview' since that happened.
Thoughts?
