Kanye West - 'All Day' [Music Video Premiere]
Instead of going the traditional route, Kanye West has decided to make his performance at The 2015 BRIT Awards late last month the official music video for 'All Day'. The single, which features Theophilus London, Allan Kingdom and Paul McCartney, is slated to appear on the Chicago rapper's upcoming seventh solo LP 'So Help Me God'.
Why you may ask did 'Ye make a live performance the official music video? Well for one, it's Kanye and Kanye does what Kanye wants. And reason number two being that he felt the energy of the performance matched the exact energy that he was going for with the record. Won't argue with him there as you can't really beat a flamethrower being shot in the air on the stage.
I felt the Brits performance captured the energy of the record http://t.co/Mf6apCHYrd
— KANYE WEST (@kanyewest) March 16, 2015
On a side note, Kanye spent a portion of his day on social media. In addition to tweeting out numerous nudes of Kim Kardashian, the G.O.O.D. Music leader showed support for Kendrick Lamar's newly released album 'To Pimp A Butterfly'.
'So Help Me God' is due out later in the year. Download 'All Day' on iTunes and watch the visual below.