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JoJo Pays Tribute To Her Late Father With “Save My Soul” Music Video: Watch

jojo save my soul video
jojo save my soul music video

The “Tringle” chapter is closed.

Today, January 8th, singer-songwriter JoJo premiered the music video for “Save My Soul”, the last song from her “III.” EP that didn’t have an accompanying visual yet. The powerful Zelda Williams-directed music video was released on the day that would have been JoJo’s father’s 61st birthday. Joel Levesque passed away late last year, for undisclosed reasons at the time - although this music video and the explanation JoJo’s given for it leaves things pretty clear now.

“Save My Soul” is about addiction. Of all kinds. I wanted to convey the feeling of powerlessness I've felt in my life in an uncomplicated way and show a range of what it might look like for others who've been there. Working with one of my best friends, Zelda Williams (director of SMS), was a highlight of my 2015. We'd been talking about working together for like 10 years! Because of the content of the song and the way it touched us both, “Save My Soul” felt like the natural place for us to finally collaborate.
A group of us young, crazy, creatives drove out to the magical desert of Joshua Tree and got naked - most of us emotionally, and a few literally. It was a safe space to be vulnerable and free from judgment and the need to be/ look/ act "perfect". Everyone who participated connected to the song and brought their truth to the table.
We filmed this video about a month before my father lost his decades long battle with addiction. His death honestly felt like it came out of nowhere…and yet I had been mourning him for years…if that makes any sense. I know all too well from seeing it around me that the fight is not easy. It's every day. All consuming. I'm not mad at my dad. I love him and I'm sad. He is my greatest heartbreak. This song, which had always been personal to me, takes on even deeper meaning now. "I try to run but it hurts every time I try... Lord I try and I can't say no." Makes me think of the universal struggle of seeking victory over the feeling of powerlessness to a situation, a lover, a drug.
Losing my father at the end of last year and knowing the propensity for addiction of all kinds that runs deep in my blood from both sides makes it next-level important for me to LIVE - not just be alive, but THRIVE in his honor. I can do this. And so can you. If you're struggling, believe the only way OUT is THROUGH. Keep going.
Love, Jo.

This is what I call a music video explanation.

So brave from JoJo to share the real story ofSave My Soul” and the, sad, link it now has with her father’s death.

jojo save my soul

Love everything about this simple video. From being shot in the desert to JoJo serving believable emotions with her face, and the drug addicts actors saying without words what they’re going through.

A tiny piece of criticism? Didn’t completely get that JoJo would use such a provocative outfit for this particular music video. That’s it’.

What do you think of the video?

By on January 8, 2016
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