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JoJo - In The Dark (Music Video!)



Oh my JoJo! Ms Levesque has premiered today the viral video for "In The Dark", the first single from her free mixtape "Can't Take That Away From Me". The black and white clip was co-directed by Nicole Ehrlich and Clarence Fuller and it was filmed in New York City. I've read comments saying "this is too cheap", "shittiest video ever" or "JoJo must be broke" LMAO. Sorry but I have to completely disagree. This is a mixtape guys so we can't expect her label or whoever is behind this release to put super-huge budgets for the videos. It is what it is PERIOD. Now I have to do a Beyonce comparison. Queen B showed the world that with little budget anyone could do an incredible, records-breaking video = "Single Ladies". You just have to put some creativity, develop a clear concept and above all TRANSMIT. JoJo's "In The Dark" is pure hotness/sexiness and she has delivered IMO in this music video. You can see she's feeling every lyric, word, and trying to express all the passion and feelings the song says. I just LOVE the video and it has even made me like the song even more. It's my new jam! Can't stop playing it (as well as the entire mixtape, it rocks) I actually wouldn't mind at all if JoJo decides to bring this synth-pop for her next official album.

By on September 9, 2010
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