British boyband JLS have premiered the music video for their charity single "Proud", which will be officially released next March 19th in the UK, and whose entire proceeds will go to the Sport Relief Charity - "Proud" is a rather moving, uplifting ballad. It's not a track I'd play over and over on my iPod, but I do encourage people to buy it on iTunes when available because it's for a good cause y'all.
As for the newly-premiered "Proud" music video, it features an Olympics theme. Very much appropiate since the song's a 'Sport Relief' single, and London's Olympics are coming this summer. The MV shows Aston, Marvin, JB and Oritse singing on and around the pitch of the epic Wembley Stadium while a story plays out showing the journey of three British kids till they become famous athletes.
What do YOU think of the music video/song?