Directlyrics

Icona Pop - "All Night" (Music Video)

Icona Pop teamed up with Absolut Tune for the creation of the "All Night" music video. The up-lifting Brian Lee and Elof Loelv co-produced electro-pop track is the newest global single from the Swedish duo's second studio album "This Is... Icona Pop", due September 24. Watch the Dori Oskowitz-directed music video/documentary above.

"All Night" will become the official follow-up to "I Love It" in the US, whereas in the rest of the world, "All Night" will succeed "Girlfriend". The new single is just brilliant. I had a few doubts about it in the beginning, but after an intense series of listens, I am now in love with "All Night". And, perhaps, loving it even more than the smash hit "I Love It". "All Night" is a pretty simple track, and kind of laidback in essence, but the lyrics and beat combination take the song to a whole different level. Radios and clubs will love "All Night" equally.

As for the music video/documentary for "All Night", well, it's okay. Caroline and Aino look good, but the video theme and treatment is a little bit 'out there'. It's clear ABSOLUT TUNE paid the bills for the video, and they took control of all its creation, but couldn't they have come up with something cooler to promote their new alcoholic beverage?. A fashion, voguing contest, really?. I liked the "voguing" intensity during the beat breaks, but I still feel "All Night" could've gotten a much better (and commercial) music video.

What do you think of the video?

icona pop all night video
By on September 12, 2013
Focused on bringing you the latest pop news and lyrics ‐ Project by Ymedia Ventures BV.