Fifth Harmony - "Boss" [Music Video]
One word to describe Fifth Harmony's 'Boss'
video? Fierce, duh. The new urban-pop song is the confirmed lead single from
the girl group's upcoming full-length debut album allegedly coming later in
2014 via Epic Records. You have to use the 'allegedly' because with Epic you
never know what's going to happen.
You've been shazam-ing all weekend.... Here it is!! The premiere of our video for BO$$ exclusively on @shazam http://t.co/luXz7rkhkF
— Fifth Harmony (@FifthHarmony) July 8, 2014
Directed by Fatima Robinson, the “Boss” visual sees all five Fifth Harmony singers being fierce bosses. They show legs, they show swagger, they do a chair routine, they strut on the catwalk, they flip their hair like they just don’t care, and they just kill it. Pretty awesome and pretty glossy music video!
This is definitely going to boost sales. And 5H need the sales! Because "Boss" was released on iTunes on Monday morning and it made it to #7 (at least that's the last position I saw) but as of this post, "Boss" has fell to #11. The video premiere HAS to make the single return to the Top 10. Also, Epic better have booked already a few TV performances for the girls.