Demi Lovato - "Cool for the Summer" [Music Video Premiere!]
Oh wow. Her “Bangerz” era is coming! Demi Lovato unveiled to the world the music video for her new single “Cool for the Summer”, produced by Max Martin, on VEVO today, July 23rd, and it’s her most amazing visual effort EVER.
Demi literally brings her inner sexy beast out in the Hannah Lux Davis-directed music video. She serves sex, legs, skin, boobs, hair, eyes, lips, face, ass and many more sexual things in the glossy, and flawless “Cool for the Summer” clip (why didn’t she drop this in time to be eligible for this year’s VMAS?!!!! AHHH!). The catchy electro-pop number is the lead single from Ms. Lovato’s forthcoming yet-untitled fifth studio album, due in stores later in 2015 on the singer’s new label of Island Records.
My favorite look of Demi from this "Cool for the Summer" video? By far the black latex tight get-up. She looked FIRE. And my only piece of criticism? I must say I imagined a pool and bikini scene for this video… but whatever! It’s all okay in the end as the official effort is spectacular nevertheless. Welcome back, Demi! She’s finally gotten rid of her Hollywood Records chains and she’s now embracing her 22-year-old mature self!