Camila Cabello just premiered a “vertical video” in support of her smashing single “Havana”. What’s a “vertical video”? It’s basically a new trend within the music industry to premiere alternative music videos for an artist’s single where the video aspect is completely vertical and therefore it can be viewed more comfortably on a cellphone without having to turn it to landscape mode. It’s pretty much a thing thought for millennials, yeah. This new "music video" for "Havana" sees Camila spending the day moving around New York City using its popular subway system. Camila will perform at the stops and inside the trains with her girl friends.
There’s no doubt this “vertical music video” was shot knowing since “Havana” is doing so well (currently at #2 on the Billboard Hot 100) any extra help will help the “Havana”-going-number-one cause. It is so within grasp!