Alicia Keys (feat. Kendrick Lamar) - "It's On Again" [Music Video]
Check out the night-time music video for "It's On Again", an Alicia Keys and Kendrick Lamar collaboration produced by 'man of the moment' Pharrell for the soundtrack of "The Amazing Spider-Man 2". Album hits iTunes on April 22.
As all music videos for songs from soundtracks, the video for "It's On Again" combines original footage and select scenes from the new "The Amazing Spider-Man" movie (that creepy Electro villain is Jamie Foxx!).
The newly-unveiled video (thanks to VEVO), shows rapping his opening Kendrick Lamar directly to a walkie-talkie, Alicia singing her lines in a skyscraper's abandoned floor (debuts tragic hair!), and producer Pharrell (who makes a cameo) over-watching the security of NYC in a control room. The three stars join forces in the last scenes performing all together in front of a symphony orchestra and its director.
This video isn't changing my mind, though. "It's On Again" is still 'meh', even if Pharell produced it! Then again, it's no Alicia Keys official single, so I'm not bothered.